Rolex Launches the New ‘Land-Dweller’ – A Bold Addition to Their Famous Watches

If you know Rolex, they usually make small updates, like changing the color of the dial or tweaking the bracelet. Big changes don’t happen often. So when rumors started about a new Rolex model called the “Land-Dweller” before Watches and Wonders 2025, people knew something special was coming.

Rolex astounded everyone by unveiling the Land-Dweller at Watches and Wonders 2025. This marks only the second time since 2013 that Rolex has introduced an entirely new watch collection, underscoring the rarity and significance of this launch.

With a brand-new case design, a new type of movement, and a fresh bracelet style, this might be one of Rolex’s most essential releases in many years. It shows off Rolex’s skill and also brings back some classic vintage looks.

Overall, the Rolex Oyster Perpetual Land-Dweller is a bold new step that opens exciting opportunities for the brand.

Meet the Rolex Land-Dweller: Luxury for Life on Land

Having established their reputation with iconic diving (Submariner) and flying (GMT-Master, Sky-Dweller) watches, Rolex now turns its attention to land adventures. The Land-Dweller, a sporty yet elegant timepiece, is designed for those who seek modernity, style, and luxury in their everyday lives.

Enter the Land-Dweller—a watch that embodies the perfect blend of modernity, power, and elegance. With a new movement and a sleek design, it's a timepiece that's sure to turn heads.

The Land-Dweller comes in two sizes: 36mm and 40mm. Both are made for great performance no matter where you wear them. Here are the different styles of the 40mm Land-Dweller:

• Ref. 127334: Steel and white gold with a fluted bezel and white honeycomb dial

• Ref. 127336: Platinum with a fluted bezel and ice-blue honeycomb dial

• Ref. 127386TBR: Platinum with diamonds on the bezel and dial

• Ref. 127335: Rose gold with a fluted bezel and white honeycomb dial

• Ref. 127385TBR: Rose gold with diamonds on bezel and dial
  

And for the 36mm Land-Dweller:

• Ref. 127234: Steel and white gold with fluted bezel and white honeycomb dial

• Ref. 127236: Platinum with fluted bezel and ice-blue honeycomb dial

• Ref. 127286TBR: Platinum with diamond bezel and dial

• Ref. 127235: Rose gold with fluted bezel and white honeycomb dial

• Ref. 127285TBR: Rose gold with diamond bezel and dial
  

Rolex says the Land-Dweller is made for people who shape the future. It also features many new inventions—32 patents in total, with 18 unique to this watch.

The Special Oyster Case

The Land-Dweller uses a new Oyster case in 36mm and 40mm sizes, inspired by Rolex’s 1970s Oysterquartz models. It looks modern with sharp edges and smooth finishes, giving a slim and elegant feel on the wrist.

Some models have Rolex’s classic fluted bezel, while the fancier versions have diamond-set bezels. The 40mm model is very thin—only 9.7mm thick—and the 36mm is a bit smaller.

A unique feature is the sapphire case back, which allows you to see the movement inside, a rarity for Rolex.

The case also offers:

• Water resistance up to 100 meters

• A flat sapphire crystal with an anti-reflective coating

• A secure Twinlock crown
  

Beautiful and Detailed Dial Design

At first glance, the Land-Dweller’s dial looks simple, but it has many detailed touches.

The dial’s main feature is a honeycomb pattern made of tiny hexagonal shapes. This pattern is created using a special laser, adding depth and texture.

The dial also honors Rolex's history with a sloped inner ring and a printed half-second track, similar to those found in old Rolex models. The serial number is relocated to the case back, rather than being engraved on the usual ring.

Dial colors vary by model: ice blue for platinum, bright white for steel/white gold, and rose gold. All text and the Rolex crown logo are contained within neat boxes for a clean appearance.

Key dial details:

• Arabic numbers 6 and 9 with open centers (inspired by Air-King and Explorer)

• Lumed hour markers with a new open-ended design that glows

• Simple baton hands with glowing material (platinum hands glow blue)

• Diamond versions have no glow

• The second hand has a honeycomb-shaped counterweight matching the dial pattern

A New Style of Jubilee Bracelet: The Flat Jubilee

The Land-Dweller comes with a new style of the famous Rolex Jubilee bracelet called the Flat Jubilee. It keeps the classic five-link style but makes every link flat for a sleek, modern look.

This bracelet attaches directly to the case without regular lugs, a fresh design for Rolex that places it alongside other luxury watch brands that use integrated bracelets.

The bracelet has:

• Three slim polished center links, slightly raised

• Two wider outer links with a matte finish and polished edges
  

Rolex also designed a special connection system using ceramic tubes to reduce wear and maintain durability.

The bracelet closes with a hidden clasp featuring the Rolex crown logo—clean and elegant.

This new bracelet feels sporty yet refined and is a true innovation for Rolex.

Powerful New Movement: Calibre 7135

Inside the Land-Dweller is the new Calibre 7135 automatic movement, based on the earlier Calibre 7140.

It’s faster and more accurate, running at 5Hz (36,000 beats per hour) — a first for Rolex. This allows the watch to measure time very precisely, even to one-tenth of a second. The movement is slim, efficient, and offers about 66 hours of power reserve.

You can admire it through the clear sapphire case back, showing off:

• A yellow gold rotor

• Polished edges

• Rolex’s signature Geneva stripes

• Gold-set jewels
  

New Dynapulse Escapement for Better Efficiency

The Calibre 7135 has a new escapement system called Dynapulse, which replaces the usual Swiss lever escapement.

It utilizes rolling parts instead of sliding, resulting in a 30% increase in efficiency. Many parts are made from silicon, which is lightweight, durable, and non-magnetic.

Advanced Balance and Shock Resistance

Rolex added a ceramic balance staff that reduces friction and resists magnets. The balance wheel uses a special brass alloy. Together with a new hairspring and shock absorbers, the movement stays stable and accurate, even at high speed.

The movement has a Superlative Chronometer certification, meaning it keeps time within -2/+2 seconds a day.

Price and How to Buy the Land-Dweller

The Rolex Land-Dweller is available now, but like most popular Rolex watches, it can be hard to find at regular stores. The stainless steel version, in particular, has a waiting list.

Unlike past releases, Rolex launched the whole collection at once, offering:

• Two sizes (36mm and 40mm)

• Three materials (including stainless steel)

• Options with or without diamonds
  

This indicates that Rolex aims to reach a broader audience with this watch.

Land-Dweller Models and Prices (Approximate)

Conclusion

The Rolex Land-Dweller mixes modern technology, stylish design, and different options to fit anyone’s taste. Whether you want precision, luxury, or a strong everyday watch, this collection is a great choice.

Jewels of NYC can help you explore the Land-Dweller and find the perfect one for you. Our expert advice and reliable service will make buying easy and enjoyable for you.

Contact us today to get your ideal Rolex Land-Dweller and add an amazing watch to your collection!