Rolex, often called the king of luxury watches, is a brand that stands the test of time. Its iconic Swiss craftsmanship, global recognition, and association with success and prestige make it a symbol of enduring value. It’s no wonder that Rolex continues to lead the high-end watch market with its timeless appeal.
One question we always hear is: Which Rolex models are the most popular?
Our list of the most popular Rolex watches results from a meticulous selection process. We've considered a mix of sales figures, buyer interest, and current market value to ensure we're presenting the models that collectors and fans are most passionate about.
Read on to discover the top 10 most popular Rolex watches.
1. Rolex Daytona: The Ultimate Chronograph
Introduced in 1963, the Rolex Daytona was created for race car drivers but has since become one of the most desirable watches ever made. While it didn’t initially catch on, collectors eventually recognized its value, turning it into a cultural icon.
Most Coveted Daytona Models:
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Stainless Steel and Ceramic Daytona (Ref. 116500LN & 126500LN): Launched in 2016, this version features a steel case, ceramic bezel, and either a white "Panda" or black dial. Demand is so high that secondary market prices often double the retail price.
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Yellow Gold and Green Daytona “John Mayer” (Ref. 116508): Shot to fame after musician John Mayer praised it in 2019. Its green dial and full gold case make it a standout piece. Discontinued in 2023, it's now a hot item among collectors.
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Everose Gold “Rainbow” Daytona (Ref. 116595RBOW): Set with colorful sapphires and diamonds, this extravagant model became a celebrity favorite. The new 2024 version (Ref. 126595RBOW) carries on its luxurious legacy.
2. Rolex Submariner: The Dive Watch Legend
The Submariner, launched in 1953, was designed for underwater exploration. Today, it’s equally celebrated for its rugged elegance and classic style.
Most Popular Submariner Models:
1. Black Ceramic Submariner: The timeless black dial and bezel combination in stainless steel remains a best-seller. Current references include:
2. Green Submariner (“Kermit,” “Hulk,” “Starbucks”):
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Ref. 16610LV “Kermit” (2003–2010)
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Ref. 116610LV “Hulk” (2010–2020)
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Ref. 126610LV “Starbucks” (2020–Present)
3. Two-Tone Blue “Bluesy” Submariner:
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Ref. 126613LB (41mm)
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Ref. 116613LB (40mm)
Once overlooked, the "Bluesy" is now highly sought after, especially on the pre-owned market.
3. Rolex Deepsea: Built for the Abyss
Unveiled in 2008, the Rolex Deepsea is a professional-grade dive watch capable of withstanding depths up to 12,800 feet.
Deepsea “James Cameron” Models:
To commemorate James Cameron’s 2012 dive into the Mariana Trench, Rolex introduced a special D-Blue dial version:
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Ref. 116660 (2012–2018)
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Ref. 126660 (2018–2022)
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Ref. 136660 (2022–Present)
The D-Blue gradient dial and bold green "DEEPSEA" logo set this model apart, making it a favorite among hardcore dive watch fans.
4. Rolex GMT-Master II: Two Time Zones, One Icon
Initially designed for pilots, the GMT-Master II can display two time zones simultaneously. Its colorful bezels and versatile style have made it a collector's favorite.
Standout GMT-Master II Models:
1. “Pepsi” (Red and Blue Bezel):
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Ref. 126710BLRO (Stainless Steel)
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Ref. 126719BLRO (White Gold with Meteorite or Blue Dial)
2. “Batman” and “Batgirl” (Blue and Black Bezel):
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Ref. 116710BLNR (2013–2019)
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Ref. 126710BLNR (2019–Present, with Jubilee or Oyster bracelet)
3. “Root Beer” (Brown and Black Bezel):
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Ref. 126715CHNR (Everose Gold)
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Ref. 126711CHNR (Two-Tone)
4. “Sprite” (Green and Black Left-Handed):
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Ref. 126720VTNR (Introduced in 2022)
A left-hand crown and unique bezel colors make this an instant standout.
5. Rolex Day-Date “President”: The Watch of Leaders
Since 1956, the Day-Date has been worn by presidents, CEOs, and cultural icons. Known for its day and date windows and the exclusive President bracelet, it exudes authority and class.
Top Day-Date Models:
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Day-Date 36 (Ref. 128238): This 36-mm version is a timeless favorite. It is made of classic yellow gold with a champagne dial.
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Day-Date 40: A modern, slightly larger take on the iconic design, available in various precious metals and dials.
Whether you're a collector, enthusiast, or first-time buyer, these Rolex models represent the pinnacle of luxury watchmaking. Each has its own story, iconic features, and a loyal following that continues to grow with time.
6. Rolex Explorer
Originally launched in 1953, the Rolex Explorer was created to honor the first successful ascent of Mount Everest. Known for its simple, rugged design and extreme durability, the Explorer is a favorite for adventurers and purists alike.
Notable Models:
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Explorer 36 (ref. 124270) – A return to the classic 36mm size with a sleek black dial and Chromalight display.
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Explorer Two-Tone (ref. 124273) – Introduced in 2021, combining stainless steel and yellow gold for a modern twist.
The Explorer’s clean dial and robust build make it an understated yet iconic option among Rolex fans.
7. Rolex Yacht-Master
Introduced in 1992, the Yacht-Master was designed for luxury sailing. It’s sportier and more refined than the Submariner, making it a go-to for those seeking a nautical-themed luxury watch.
Popular Models:
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Yacht-Master 40 (ref. 126622) – Features a platinum bezel and a sunray-finish blue dial.
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Yacht-Master 42 (ref. 226659) – Crafted from 18k white gold with a black Oysterflex bracelet for a sporty-luxurious blend.
Its polished look and sporty utility have made the Yacht-Master increasingly popular in recent years.
8. Rolex Milgauss
The Milgauss stands out for its scientific roots—it was developed in the 1950s for professionals working in environments with strong magnetic fields. It's unique for its lightning bolt-shaped seconds hand and green-tinted sapphire crystal.
Most Popular Model:
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Milgauss (ref. 116400GV)—This watch is known for its electric blue dial and green crystal, which give it a bold and unconventional look.
Though it was recently discontinued, the Milgauss remains highly collectible and is admired for its quirky charm and technical background.
9. Rolex Air-King
One of Rolex’s longest-running models, the Air-King was introduced in the 1940s as a tribute to World War II pilots. The modern Air-King combines aviation heritage with bold styling.
Standout Model:
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Air-King (ref. 126900) – Updated in 2022 with a sportier case, crown guards, and an upgraded movement.
Its distinctive black dial with large numerals and the green Rolex logo make it instantly recognizable among Rolex fans.
10. Rolex Sky-Dweller
One of the most complex watches in the Rolex lineup, the Sky-Dweller features an annual calendar and dual time zone display. Despite its sophistication, it's remarkably user-friendly.
Sought-After Versions:
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Sky-Dweller in Oystersteel and White Gold (ref. 326934): This watch is often paired with a blue or white dial.
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Sky-Dweller with Jubilee bracelet (updated 2023) – Enhances the model’s dressy appeal.
With growing popularity among travelers and business professionals, the Sky-Dweller is a rising star in Rolex’s collection.
Conclusion
Rolex watches are more than just luxury timepieces—they're enduring symbols of style, precision, and success. Whether you're drawn to the bold design of the Daytona or the timeless elegance of the Datejust, these popular models prove why Rolex remains at the top of the watch world.
At Jewels of NYC, we specialize in helping you find the perfect Rolex that fits your style and budget. Our team is here to guide you through every step of your luxury watch journey.
Ready to invest in your next iconic timepiece? Contact us today to get started!
